It's really is, isn't it! And the pics are out on boards along the roads as well. Nice reminders. Though the initial reports were that the campaign wasn't too successful, because the pictures appealed to a slightly more mature audience (late 20s-30s) who were already buckling up, rather than the young and stupid reckless. Still, it can't hurt!
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Date: 2009-10-17 02:18 pm (UTC)stupidreckless. Still, it can't hurt!